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Publish a Book Chapter in "Marketing Studies: Theory, Practice, and Emerging Issues (Volume - 1)"

Marketing Edited Book | Edited Book on Marketing


This edited book on marketing titled "Marketing Studies: Theory, Practice, and Emerging Issues" mainly focuses on various topics such as marketing theory evolution, service-dominant logic, telationship marketing theory etc., and the rest are given below in the Scope of the book. This marketing edited book will be published with ISBN number after following a proper double blind peer reviewed process. All the chapters of this marketing edited book will be published in a very illustrative manner for easy reader understanding.

Author can download marketing edited books authorship responsibility and copyright form: Click Here


Book Scope


  • Marketing Theory Evolution
  • Service-Dominant Logic
  • Relationship Marketing Theory
  • Consumer Culture Theory
  • Brand Meaning Construction
  • Market Shaping Strategies
  • Value Co-Creation Models
  • Customer Engagement Theory
  • Experience Economy Applications
  • Attention Economy Marketing
  • Integrated Marketing Communications
  • Media Mix Effectiveness
  • Storytelling in Branding
  • Emotional Branding Research
  • Brand Authenticity Studies
  • Brand Love and Attachment
  • Trust Formation in Markets
  • Word-of-Mouth Dynamics
  • Viral Marketing Mechanisms
  • Influencer Ecosystems Research
  • Digital Platform Marketing
  • Algorithmic Targeting Effects
  • Personalized Recommendation Impacts
  • Cookie-Less Targeting Methods
  • Privacy-First Marketing Models
  • AI-Driven Marketing Decisions
  • Generative AI in Marketing
  • Chatbots and Customer Service
  • Conversational Commerce Trends
  • Voice Search Optimization
  • Social Commerce Behaviour
  • Live Shopping Strategies
  • Community-Led Growth Models
  • Subscription Economy Marketing
  • Freemium Growth Strategies
  • Customer Lifetime Value Theory
  • Loyalty Program Effectiveness
  • Dynamic Pricing Acceptance
  • Price Fairness Perceptions
  • Behavioral Economics in Marketing
  • Sustainable Consumption Marketing
  • Greenwashing and Trust
  • Purpose-Driven Branding
  • Ethics in Digital Advertising
  • Dark Patterns Regulation
  • Marketing to Children Ethics
  • Cross-Cultural Marketing Issues
  • Emerging Market Consumerism
  • Crisis and Reputation Marketing
  • Future Trends in Marketing

Author Guidelines


To download guidelines: Click here
Deadline


31 Jan 2026


Submit Chapter


To submit chapter: Click here

OR


Send your chapter on helmandbooks@gmail.com

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