Publish a Book Chapter in "Research Perspectives in Marketing Management (Volume - 1)"
Call for Book Chapters: Submissions Now Open
Marketing Management Edited Book | Edited Book on Marketing Management
This edited book on marketing management titled "Research Perspectives in Marketing Management" mainly focuses on various topics such as strategic marketing planning, market orientation research, competitive advantage in marketing etc., and the rest are given below in the Scope of the book. This marketing management edited book will be published with ISBN number after following a proper double blind peer reviewed process. All the chapters of this marketing management edited book will be published in a very illustrative manner for easy reader understanding.
Author can download marketing management edited books authorship responsibility and copyright form: Click Here
Indexed In
Book Scope
- Strategic Marketing Planning
- Market Orientation Research
- Competitive Advantage in Marketing
- Marketing Capability Assessment
- Dynamic Marketing Capabilities
- Marketing Performance Dashboards
- KPI Design for Marketing
- Marketing ROI Measurement
- Budget Allocation Optimization
- Scenario Planning for Marketing
- Consumer Decision-Making Models
- Purchase Intention Predictors
- Perceived Value Measurement
- Customer Satisfaction Drivers
- Customer Loyalty Frameworks
- Switching Cost Analysis
- Customer Experience Management
- Service Quality Measurement
- Complaint Handling Strategies
- Relationship Marketing Outcomes
- Brand Strategy Research
- Brand Identity Development
- Brand Personality and Fit
- Brand Communities Research
- Brand Advocacy and WOM
- Brand Crisis Management
- Online Reputation Studies
- Influencer Credibility Effects
- Trust in Digital Brands
- Luxury Brand Management
- Digital Consumer Behaviour
- Social Commerce Adoption
- Live Commerce Effectiveness
- Mobile Commerce Behaviour
- E-WOM Impact Studies
- Online Review Analytics
- Personalization Ethics Research
- Data Privacy and Marketing
- Cookie-Less Marketing Strategies
- Marketing Automation Adoption
- Pricing Research Perspectives
- Behavioral Pricing Effects
- Subscription Pricing Models
- Freemium Strategy Evaluation
- Price Promotion Effectiveness
- Dynamic Pricing Acceptance
- Channel Management Research
- Omnichannel Conflict Management
- Retail Transformation Research
- Sustainable Marketing Management
Author Guidelines
To download guidelines: Click here
Submit Chapter
To submit chapter: Click here
OR
Send your chapter on helmandbooks@gmail.com
Deadline
31 Jan 2026
