Publish a Book Chapter in "Advances in Marketing Research and Practice (Volume - 1)"
Marketing Edited Book | Edited Book on Marketing
This edited book on marketing titled "Advances in Marketing Research and Practice" mainly focuses on various topics such as consumer behaviour analytics, customer journey mapping, segmentation modelling techniques etc., and the rest are given below in the Scope of the book. This marketing edited book will be published with ISBN number after following a proper double blind peer reviewed process. All the chapters of this marketing edited book will be published in a very illustrative manner for easy reader understanding.
Author can download marketing edited books authorship responsibility and copyright form: Click Here
Book Scope
- Consumer Behaviour Analytics
- Customer Journey Mapping
- Segmentation Modelling Techniques
- Targeting Strategy Optimization
- Positioning and Brand Perception
- Brand Equity Measurement
- Brand Trust and Loyalty
- Experiential Marketing Design
- Sensory Marketing Effects
- Neuromarketing Applications
- Digital Marketing Strategy
- Search Engine Marketing
- Social Media Marketing ROI
- Influencer Marketing Metrics
- Content Marketing Frameworks
- Video Marketing Performance
- Mobile Marketing Innovations
- Omnichannel Marketing Integration
- Personalization and Recommendations
- Marketing Automation Systems
- Data-Driven Marketing Decisions
- Marketing Mix Modelling
- A/B Testing in Campaigns
- Customer Lifetime Value Models
- Churn Prediction for Retention
- CRM Effectiveness Studies
- Loyalty Program Optimization
- Pricing Strategy Experiments
- Dynamic Pricing Models
- Promotion Strategy Evaluation
- Retail and Shopper Marketing
- E-Commerce Conversion Optimization
- Marketplace Strategy Research
- Service Marketing Quality
- Relationship Marketing Practices
- B2B Marketing Strategy
- Industrial Buying Behaviour
- Key Account Management
- Sales Force Effectiveness
- Distribution Channel Design
- Green Marketing Practices
- Sustainable Branding Strategies
- Cause-Related Marketing
- Ethical Advertising Standards
- Corporate Reputation Management
- Crisis Communication Marketing
- Global Marketing Adaptation
- Cross-Cultural Consumer Insights
- Marketing Research Methods
- AI and Future Marketing
Author Guidelines
To download guidelines: Click here
Deadline
31 Jan 2026
Submit Chapter
To submit chapter: Click here
OR
Send your chapter on helmandbooks@gmail.com
