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Publish a Book Chapter in "Current Research in Marketing and Management (Volume - 1)"

Marketing and Management Edited Book | Edited Book on Marketing and Management

This edited book on marketing titled "Current Research in Marketing and Management" mainly focuses on various topics such as marketing strategy pricing, relationship marketing, business marketing etc., and the rest are given below in the Scope of the book. This marketing edited book will be published with ISBN and DOI numbers after following a proper double blind peer reviewed process. All the chapters of this marketing edited book will be published in a very illustrative manner for easy reader understanding.

Author can download marketing and management edited books authorship responsibility and copyright form: Click Here

Coverpage ofCurrent Research in Marketing and Management, marketing edited book

Book Scope

  • Marketing Strategy Pricing
  • Relationship Marketing
  • Business Marketing
  • Social Marketing
  • Internet Marketing
  • Advertising
  • Branding
  • Marketing Research
  • Market Segmentation
  • Positioning
  • Pricing
  • Business-To-Business and Network Marketing
  • Customer Service
  • Customer Behavior Analysis
  • Marketing & Planning
  • Marketing Needs & Finance
  • Marketing and Corporate Innovation Restructuring
  • Customer Relations
  • Marketing Theory
  • Advertising
  • Consumer Behaviour
  • Sales Management
  • Advertising & Promotion Management
  • Digital Marketing
  • Social Media and Social Networks
  • Viral Marketing
  • Mobile Marketing
  • Direct and Interactive B2B Marketing
  • Agricultural Marketing
  • Marketing Strategy
  • Customer Loyalty
  • Marketing Segmentation and Targeting
  • Customer Value Modelling
  • Business Information Systems
  • Business Law
  • Communication
  • Direct Marketing
  • E-Commerce
  • Global Business
  • Marketing Research
  • Marketing Theory & Applications
  • Office Administration/Management
  • Retailing
  • Sales/Selling
  • Services
  • Online Branding
  • Strategic Use of IT
  • Multichannel Marketing

Author Guidelines

To download guidelines: Click here

30 Jun 2024

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